Positioning
Your Property for a Changing Market!
Your largest investment for your family and
yourself deserves the best!
The 5 Factors in the Marketing Position of a Any Property
The Price
The Condition You Control 4 of These!
The
Location
The Terms Your Agent Does
The Agent Make a Difference!
Selling Your Property
is MY Priority!
Buyers Compare Homes on the Market
Same size,
same area, same price, the one in the best condition will
probably sell first
Same condition, same area,
same price, the largest one will probably
sell first
Same size, same price, same condition,
the best location will probably sell first
Same size, same area, same condition, the best price will probably sell first
The seller sets the price of the home…
…but ultimately, the buyer determines the value.
Results of a Slowdown
Volume
of active listings increase
Days on the Market increase
Foreclosures & REO’s increase
Buyers will
demand value
Positioning
for a Changing Market
Look
Better Be Better Be Perceived
as Better
Appeal
Inspected Best Value
Marketing
Repairs made Best Feel
What I will do for You
An Updated Market Analysis so your property is priced correctly
A Visual Tour of your property to increase visibility
Create a Marketing Plan that will benefit your needs
The Internet is the starting place for at least 83% of prospective Buyers!
To Serve You Better
Let me introduce you to my Marketing Director Ann Brzostek
All of the items below are extremely important to the Sale of Your Property and we have always
worked this way to improve the quality of SERVICE TO YOU
- Take Photos for the MLS & Your Visual Tour
- Send out ‘Just Listed’
& ‘Just SOLD’ Postcards
- Prepare Flyers and Promotional Material
- Write Ads for Classified
Advertising
- Place Sign on Property
- Open Houses : Be present at open houses to hand out materials (brochures,
flyers)
YOUR
LISTING EVERYWHERE!

Tips
to help welcome buyers to your home
First impressions are important!
When prospective buyers come to your house, the first thing they see is your front door!
Be sure it looks fresh and inviting. Your yard should also have curb appeal by being well kept.
Show prospective buyers what a
great property they will get!
Faded walls and
clutter will reduce the look of your home. Want a quicker sale at a higher price? Invest in some minor redecoration
like fresh paint, especially in the kitchen and bathroom. It will pay dividends for you.
Let the sun shine in!
Open the blinds and curtains all the way to let in as much natural light
in as possible. Show your home in it's best light!
Fix that leaky faucet!
Dripping water discolors sinks! It also encourages prospective buyers to look for other perceived
problems.
It's the small stuff!
Take
care of the minor details. Touch up trim on paint on doors, window frames, fascia, etc. Be sure that your doors don't stick
or have loose knobs. Windows and cabinet drawers too. Taking care of the minor details now will keep you home's value.
Safety!
Keep your rooms and stairways clear! Remove those slippery rugs and take
care of low-hanging lights.
Big closets!
Make your closets look bigger by keeping them neat and well organized to show that your home has ample storage
space.
Bathrooms sell homes!
Make
your bathroom sparkle! Check and repair any damage or discolored caulking in the bathtub and shower. Bright towels and area
rugs add to the appeal.
Bright and cheerful bedrooms!
Keep
your bedrooms bright and cheerful by removing any excess furniture and clutter. Attractive bedspreads and curtains make
the room more inviting.
Illuminate!
Welcome prospective
buyers by illuminating your home! Make sure the interior of your home is well lit when it is shown.
Pets!
Keep all pets out of the way and not underfoot.
Be It Ever So Humble!
Never apologize for the appearance of your home! If there are any objections
or comments let me handle it, that is my job as your agent.
Don't put the cart before
the horse!
Trying to sell the prospective buyers
your furniture and/or accessories which you are not taking with you, before they have decided to buy your home only complicates
the sale.
Your sales agent!
Let my
knowledge and experience lead to the successful sale of your home.
How to Prepare Your Home for Sale
Drive-Up Appeal- Shrubs & trees
- Landscaping
- Front door
-
Outside paint
Mechanical/Plumbing- Repair all leaks
-
Have heat & air serviced
- All appliances should be working
- Locks & latches operating
Kitchen- Stove &
oven should be clean
- Keep counters clear of all items
- Drawers & cabinets orderly
- Never leave dirty
dishes in the sink
Bathrooms
Sell the Home- Caulk around the tub
- Hygienically clean
- Toiletries put away
- Clean towels
- Empty trash cans
Bright is Better- Wash all windows inside and out
- Bright light
bulbs in all fixtures
- Open all drapes when showing
-
Light color paint
Just Before Showing- Vacuum the floors
-
Make beds and pick up clothes
- Run the dishwasher
-
Turn on the lights
- Turn off the TV; turn on soft music
- Stay out of the agent’s way